Garosu-gil is a ginkgo-lined street in Sinsa-dong that emerged as a center for retail, dining, and creative activity, contributing to the cultural landscape of Seoul. Often compared to New York City’s Bleecker Street for its blend of independent boutiques and cultural venues, it has established itself as one of the city’s key lifestyle destinations.

Located at its center, the building is currently home to Polo Ralph Lauren, which recently marked its 10th anniversary at the site—underscoring the property’s role as a long-standing platform for globally recognized brands within Garosu-gil.